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Founded in 1934 by Giuseppe Danon, the gallery is widely recognized as one of the leading companies for antique carpets in the world, known for the extraordinary quality and beauty of its pieces.

Joining their father in the 1980's, owners Enzo and Roberto Danon have now been directing the company for the past three decades and have expanded it to include notable collections of carpets from China, India, East Turkestan and Tibet.

The gallery is considered unique and innovative in its field for the outstanding presentations of carpets and the beautiful catalogues that accompany each exhibition.

Among Danon's clients are museums, prestigious institutions and international collectors. In 2007 they founded Orientalis, a publishing house specializing in antique carpets and Asian art.

Enzo and Roberto Danon have collaborated closely in exhibitions and publications with The National Museum of Oriental Art, The National Ethnographic and Prehistoric Museum "Luigi Pigorini", and The Israel Museum of Jerusalem.

In 2015/2016 they curated the exhibition The Dragon and the Golden Flower for the Museo d'Arte Orientale in Turin and the Fondazione Museo Asia, which presented the most important collection of Imperial silk and metal carpets from the Qing dynasty known in the Western world.